Let’s dive into the numbers that prove why personalisation is the cornerstone of modern marketing.
The Big Picture: What Consumers Want
- 71% of consumers expect personalised experiences when interacting with brands. They don’t just appreciate it, they demand it.
- 96% of shoppers are more likely to purchase from brands that personalise their messaging, showing the direct link between relevance and revenue.
- 81% ignore irrelevant messages, meaning generic campaigns aren’t just ineffective—they’re damaging.
Source: Business Wire
Personalisation Drives Loyalty and Sales
- 77% of consumers say relevant product recommendations influence their purchase decisions (and this jumps to 83% for Millennials).
- 70% of consumers say how well a company understands their individual needs impacts their loyalty.
- 84% of customers are more likely to buy from brands that treat them like a person, not a number.
Source: Cordial
The Data Exchange: Consumers Will Share for Value
- 82% of consumers are willing to share data for a more customised experience. Source: DemandSage
- 90% are happy to share data to receive exclusive discounts. Source: DemandSage
- But there’s a catch: 80% of consumers are concerned about sharing personal info, making transparency and trust critical. Source: TransUnion
Personalisation Channels That Work
- Interest-based discounts remain the most effective tactic, influencing 61% of consumers.
- Location-based offers resonate with 36% of consumers, up from 32% last year.
- Social media-driven personalisation is growing, influencing 21% of consumers (up from 13% in 2024).
Source: Cordial
The Bottom Line
Personalisation isn’t a “nice to have” it’s a business imperative. Brands that fail to personalise risk losing customers to competitors who do. The stats are clear:
Personalisation drives engagement, loyalty, and revenue.